Week 1

Consumer Trends & Insights in the Chicken Product Market

1. Consumer Perceptions on Healthier Food Choices

Recent research shows that while consumers—especially young adults—recognize and value healthier food alternatives, price and taste remain the most important purchase drivers. Women are more likely than men to choose health-conscious options. Nutrition and health claims do influence buying behavior positively, but are less persuasive than cost or flavor. Consumers are increasingly label-literate, with many verifying claims by reading nutrition facts. Additionally, athletic individuals are more likely to read labels and pay attention to ingredients. Despite a willingness to pay more for healthier options, traditional products continue to dominate due to habit, skepticism about unfamiliar ingredients, and limited availability.

2. Chicken-Specific Nutrition & Consumer Preferences

Chicken remains a popular lean protein, but different cuts offer different health profiles. Dark meat such as thighs and drumsticks have higher fat and calorie content than white meat like breasts. These dark cuts, however, provide healthy fats and are suitable for keto diets. Skin-on and fried preparations add saturated fat, which may deter health-conscious buyers. As demand for clean-label, high-protein foods rises, brands are introducing more transparent and health-focused chicken products to appeal to this growing segment.

3. Plant-Based Protein & Clean Label Demand

Over the past five years, there has been increasing demand for plant-based proteins, particularly those that support clean labeling. Rather than replacing animal protein entirely, brands have found success in blending chicken with soy or other plant-based proteins. This approach appeals to both traditional chicken lovers and consumers interested in plant-forward eating. These hybrid products enhance protein content while meeting the growing demand for natural, minimally processed options.

4. Popular Chicken Recipes and Brands

Popular recipes trending in the health and culinary space include Feta & Roasted Red Pepper Stuffed Chicken Breast, Creamy Chicken & Mushroom, Chicken in Vinegar, Balsamic-Dijon Chicken, and Filipino Chicken Adobo. These meals combine gourmet flavors with health-conscious ingredients. Key brands in the market include Nature’s Promise, 365 (Whole Foods), Perdue, Simple Truth, Trader Joe’s, Amazon Fresh, and Kroger, all of which offer a range of fresh and value-added chicken products.

5. Chicken Market Report (2024–2032)

The global chicken products market was valued at $452.98 billion in 2024 and is expected to reach $700.47 billion by 2032, with a compound annual growth rate (CAGR) of 5.6%. This growth is driven by the affordability and versatility of chicken, its high-protein content, and the rise in processed and ready-to-eat chicken meals. The expanding fast-food and food delivery sectors have also increased demand. However, challenges include volatility in raw chicken pricing, concerns about preservatives and sodium in processed products, and ethical or sustainability considerations. Consumers are showing a preference for organic and antibiotic-free options, as well as innovative packaging and global flavor profiles. Additionally, online grocery shopping and food delivery platforms are making chicken products more accessible than ever.

Sources

• https://doi.org/10.7819/rbgn.v23i3.4113

• https://www.ers.usda.gov/amber-waves/2024/august/food-consumption-and-nutrient-intake-trends-emerge-over-past-four-decades

• https://www.webmd.com/diet/health-benefits-chicken

• https://www.eatingwell.com/gallery/7893663/high-protein-low-carb-chicken-dinner-recipes/

• https://sureketo.com/best-for-keto/chicken

• https://www.tilleydistribution.com/insights/plant-based-chicken-is-here-kind-of/

• https://www.marketresearchintellect.com/product/chicken-products-market/

Week 3

Stay informed about the latest industry trends and innovations in the food wholesale sector. We will explore new technologies, ingredients, and practices that help us stay ahead of the curve and continue to provide you with the best chicken products.